{"code":0,"message":"","data":{"typeDesc":"新闻快讯","releaseTime":"2026-10-29T11:22:17","createPsn":"陈小泉","firstColumnCode":"JSKX","collectFlag":0,"source":"经理人融媒体中心","title":"奶酪博士回应争议广告：系夸张化宣传话术，不支持该说法并准备下架","type":"XW","likesFlag":0,"collectAmount":0,"content":"<p>【奶酪博士回应争议广告：系夸张化宣传话术，不支持该说法并准备下架】</p><p>10月28日，针对网友质疑奶酪博士小圆成长奶酪一则推广广告中“只有两种父母不给孩子吃小圆成长奶酪，一种是不在乎孩子成长的人，还有一种是没吃过小圆成长奶酪的”文案，奶酪博士方面回应称，争议广告词属于“夸张化的宣传话术”，并非客观定论，原本是想表达对产品品质和营养的信心，没有评判、指责家长的意思。品牌方面明确表示“目前品牌端也是不支持这个说法的”，内部正在调整相关内容，准备下架。经核实，涉事视频来自抖音“奶酪博士小圆奶酪直播间”账号，该账号主页标有“旗舰店授权号”字样，关联企业店铺为“Dr.cheese奶酪博士官方旗舰店”，经营企业为奶酪博士（安徽）销售有限公司。奶酪博士还表示，每个家庭喂养选择不同，品牌充分尊重家长决定，后续会注意优化宣传内容。</p>","downloadAmount":0,"filePageAmount":0,"releaseDateStr":"2026-10-29 11:22:17","fileUrl":"","readAmount":0,"columnCode":"","id":22219,"keyword":"","likesAmount":0,"statusDesc":"已上架","createPsnId":21,"firstColumnName":"即时快讯","updateTime":"2026-10-29 11:22:32","coverImgUrl":"","isExistFile":0,"createTime":"2026-10-29 11:22:32","authorName":"","isTop":0,"simpleContent":"","contentLength":0,"status":1,"columnName":null}}