{"code":0,"message":"","data":{"typeDesc":"新闻快讯","releaseTime":"2026-11-09T17:33:06","createPsn":"陈小泉","firstColumnCode":"JSKX","collectFlag":0,"source":"经理人融媒体中心","title":"美团为街坊小店提供防寒保温支持，首批物资覆盖北京、西安、大连、哈尔滨等北方八城","type":"XW","likesFlag":0,"collectAmount":0,"content":"<p><span style=\"font-family: 宋体;\">近日，冷空气接连来袭，多地迎来了今冬的首场降雪。11月7日，美团宣布比往年提前一个月面向商家发放冬季物资，首批覆盖北京、西安、乌鲁木齐、威海、哈尔滨、大连、四平、松原等8个降温明显的北方城市。</span></p><p><span style=\"font-family: 宋体;\">美团表示，这批冬季物资含防风门帘、暖风机、保温柜等，根据门店需求，美团还将为部分小店提供菜品图片拍摄、AI工具接入、明厨亮灶等具体支持，为长期扎根社区、服务邻里的街坊小店提供防寒保温支持，把生意做得更稳。去年起，美团便在冬季启动“热乎乎计划”，面向用户免费提供“1对1急送”体验券，为外卖柜加装保温层。今年，美团则进一步将范围拓展至商家、骑手，例如面向骑手推出了自研的加热马甲，并将在严寒城市试点加热车把套。</span></p><p><span style=\"font-family: 宋体;\">此前，美团已发起“留住童年老味道”行动，邀请网友提名陪伴自己成长、但经营承压的街坊小店，美团将在实地走访后提供资金、设备、技术、服务等帮助。今年美团已为22万家餐饮实体小店提供经营支持。美团表示，后续将结合首批落地情况，逐步扩大冬季物资发放范围。</span></p>","downloadAmount":0,"filePageAmount":0,"releaseDateStr":"2026-11-09 17:33:06","fileUrl":"","readAmount":0,"columnCode":"","id":22602,"keyword":"","likesAmount":0,"statusDesc":"已上架","createPsnId":21,"firstColumnName":"即时快讯","updateTime":"2026-11-09 17:33:32","coverImgUrl":"","isExistFile":0,"createTime":"2026-11-09 17:33:32","authorName":"","isTop":0,"simpleContent":"","contentLength":0,"status":1,"columnName":null}}